Streetwear in the USA includes famous brands like Supreme, Stüssy, The Hundreds, Kith, Off-White, Anti Social Social Club, Cactus Plant Flea Market, Fear of God, Aimé Leon Dore, and Mishka NYC. These brands mix comfort, culture, and creativity.
They are known for limited drops, bold designs, and links to music, sports, and city life. Supreme and Stüssy are the most influential, while Cactus Plant Flea Market and Aimé Leon Dore show the new face of U.S. street fashion.
Streetwear means cool clothes that people wear every day. It is not fancy like suits or dresses, but it looks stylish and comfortable. Streetwear started from skateboarding, hip-hop, and city culture. Many people like it because it helps them show their own style. You can wear it to school, hang out with friends, or even at home. Some streetwear brands in the USA are very popular all around the world. Let’s learn about the best ones.
1. Supreme
Supreme is one of the most famous streetwear brands ever. It started in New York City in 1994 by a man named James Jebbia. At first, it was a small shop for skateboarders. But soon, it became a big name in fashion. The red box logo with white letters that says “Supreme” is known everywhere. People love Supreme because they only make a small number of clothes each time. This makes every item special. Their T-shirts, hoodies, and hats are simple but very cool. Many kids, teens, and even celebrities wear Supreme. It’s more than just clothes — it’s part of street culture.
2. Stüssy
Stüssy is one of the first streetwear brands in the world. It started in California in the 1980s. The brand was made by a surfer named Shawn Stüssy. He began by writing his name on surfboards, then started printing it on T-shirts. People loved the look, and the brand grew fast. Stüssy mixes surfing, skateboarding, and music style in its clothes. It has a fun, beach-style vibe but still feels like streetwear. The curly Stüssy logo is easy to spot and very famous. Even after many years, people still love to wear Stüssy because it never goes out of style.
3. The Hundreds
The Hundreds started in Los Angeles in 2003. It was created by two friends, Bobby Kim and Ben Shenassafar. Their goal was to make clothes that show California’s skate and city life. The brand is known for its bright designs and cartoon-style art. The logo has a small bomb with a smiling face called “Adam Bomb.” The Hundreds sells T-shirts, hoodies, hats, and even shoes. They work with other brands and artists too. It’s a brand that focuses on community, friendship, and fun — things that make streetwear so special.
4. Kith
Kith was started by Ronnie Fieg in New York. It is a brand that mixes streetwear with high fashion. That means the clothes look stylish but are still comfy. Kith is famous for its clean designs and nice materials. The stores are fancy and feel like fashion museums. The brand makes shoes, hoodies, jackets, and even candy and cereal in special boxes. Kith often works with other big brands like Nike, Adidas, and New Balance. It’s a good mix of street style and luxury feel.
5. Off-White
Off-White is one of the coolest brands in modern streetwear. It was created by Virgil Abloh in 2012. He was also the creative director of Louis Vuitton’s men’s fashion. Off-White is special because it looks like art and street style together. The clothes have words in quotes, like “SHOES” or “T-SHIRT,” and they often have black and white stripes. The designs look simple but are very smart. Many famous people like Kanye West and Travis Scott wear Off-White. It became a big part of both streetwear and luxury fashion.
6. Anti Social Social Club
Anti Social Social Club, also called ASSC, was started in 2015 by a man named Neek Lurk in Los Angeles. The brand name sounds funny, like something a shy person would say. That’s why people love it — it feels different and real. The logo is just the name written in curly letters, often on the back of hoodies or T-shirts. The clothes are bright and fun, and the brand only sells for a short time before things go out of stock. This makes fans rush to buy them. It’s a brand that shows how streetwear can be playful and creative.
7. Cactus Plant Flea Market
Cactus Plant Flea Market is a brand that loves to have fun with design. It was started by Cynthia Lu in 2015. The clothes have smiley faces, funny shapes, and colorful words. They look like something made by an artist. The brand became very popular when it worked with Nike and even made toys with McDonald’s. It’s not about being perfect — it’s about being different. People love Cactus Plant Flea Market because every piece feels special and weird in a good way.
8. Fear of God
Fear of God is a streetwear brand started by Jerry Lorenzo in 2013. It looks simple but feels very high-quality. The clothes are usually in plain colors like gray, beige, and black. They are loose, soft, and comfortable. Many basketball players and singers wear Fear of God because it looks cool and clean. The brand is a mix of street style, sportswear, and luxury. It shows that streetwear doesn’t always have to be loud — it can be quiet and classy too.
9. Aimé Leon Dore
Aimé Leon Dore, often called ALD, is a brand from New York. It was started by Teddy Santis in 2014. The name sounds French, but it’s American. The clothes look like something from the 1990s mixed with today’s style. The brand uses soft colors, nice fabrics, and old-school looks. It’s great for people who like calm and smart streetwear. ALD is also known for its nice store in New York and its partnership with New Balance sneakers.
10. Mishka NYC
Mishka NYC started in Brooklyn in 2003. It’s known for its wild and colorful designs. The name Mishka means “little bear” in Russian. The logo has a big eyeball that looks at you. Their T-shirts, hats, and jackets often have cartoon monsters or graffiti art. Mishka is a brand for people who like to stand out and be bold. It shows that streetwear can be art and fun at the same time.
Why Streetwear Is So Popular
Streetwear is popular because it lets people show their personality. You don’t need to wear fancy clothes to look good. You can mix sneakers, hoodies, and jeans to make your own look. It’s comfortable, cool, and feels natural. Streetwear is more than just fashion — it’s a way for people to express themselves and be part of a culture that values freedom and creativity.
Final Thoughts
The USA has some of the best streetwear brands in the world. From old classics like Stüssy and Supreme to newer names like Off-White and Cactus Plant Flea Market, each brand has its own story and style. Some are colorful and fun, others are calm and simple. No matter what your taste is, there’s a streetwear brand for everyone. Wear what you love, be yourself, and remember — streetwear is all about comfort, confidence, and creativity.
FAQs
The most popular streetwear brand in the USA is Supreme. It started in New York and became famous worldwide for its red box logo and limited edition drops.
The oldest U.S. streetwear brand is Stüssy. It began in the early 1980s in California and mixed surf and skate styles to create modern streetwear.
The Hundreds and Mishka NYC offer more affordable prices compared to brands like Off-White or Kith. They still look stylish but cost less.
Kith is known for frequent collaborations with Nike, Adidas, and other big names. These collabs make its collections special and limited.
Cactus Plant Flea Market, started in 2015, is one of the newest and most creative streetwear brands in the USA. It’s known for its colorful and fun designs.
People love Supreme because it makes very few pieces of each item, creating excitement and rarity.
Its designs are simple, cool, and part of skate culture.
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