Rivian is now outselling Ford in electric vehicles in 2026, a striking shift in the US EV market.
Ford’s EV sales cratered while Rivian held steady and prepared to launch its cheaper R2 SUV.
The change reshuffled the rankings among America’s leading electric vehicle makers.
Rivian Outselling Ford in Electric Vehicles
Rivian is now outselling Ford in the electric vehicle market.
Ford’s EV sales cratered 70 percent in the quarter to just 6,860 units.
That was down sharply from 22,550 units a year earlier.
Ford lacked an F-150 Lightning and saw the Mach-E lose momentum.
As Rivian Trackr reported, the shift was dramatic.
The EV Sales Rankings
GM sold around 25,900 electric vehicles, keeping it second behind Tesla.
Rivian sat comfortably in third place in the EV-only rankings.
Tesla remained the clear leader in US electric vehicle sales.
The rankings highlighted shifting fortunes among EV makers.
The Lower-Priced R2 SUV
Rivian expects a 53 percent jump in deliveries in 2026.
The lower-priced R2 SUV is central to that growth plan.
R2 deliveries were set to begin in the second quarter.
The R2 starts at approximately $45,000, widening Rivian’s reach.
Charging and Safety Wins
The R1S recently earned a 2026 Top Safety Pick Plus award from the IIHS.
Rivian, Ford, GM, and others now support Tesla’s NACS charging standard.
That gives their owners access to Tesla’s Supercharger network.
A federal home charger credit covered part of installation costs.
For more on Tesla’s plans, see our robotaxi coverage.
As InsideEVs noted, 2026 is a pivotal year for EV startups.
Rivian designs its vehicles with adventure and the outdoors in mind.
The R2 aims to bring Rivian to a broader, more affordable market.
Ford has paused or scaled back parts of its EV lineup.
GM continues to expand its electric vehicle offerings.
Tesla still dominates US electric vehicle sales overall.
The NACS standard is becoming common across automakers.
Safety awards help build trust with new EV buyers.
Lower prices are key to wider electric vehicle adoption.
Rivian’s delivery growth will be closely watched.
The EV market remains highly competitive and fast-moving.
Charging access is a major factor for EV shoppers.
Startups face pressure to reach profitability.
Rivian’s R1 trucks and SUVs built its early reputation.
The company aims to scale production efficiently.
Federal incentives have supported EV and charger adoption.
Ford has refocused parts of its electric strategy.
Rivian’s adventure branding sets it apart from rivals.
The R2 could significantly widen Rivian’s customer base.
Access to Superchargers eases range anxiety for owners.
Safety ratings are increasingly important to EV buyers.
The EV market is shifting quickly among major players.
Rivian aims to prove its long-term financial viability.
Lower-priced models are key to mass EV adoption.
Rivian’s delivery growth will be closely watched this year.
The R2 aims to widen the brand’s appeal.
Charging access continues to improve for EV owners.
The EV market remains fiercely competitive.
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