Spotify reported 800 million monthly active users in June 2026, a milestone the company announced at its Investor Day alongside guidance for 1 billion users by end of 2027, driven by expansion in India, Southeast Asia, and Africa.
Paid subscribers reached 270 million in Q1 2026, up from 239 million a year earlier. The 30 million subscriber gain in a single year is the largest in Spotify’s history, accelerating from the 25 million added in the previous year.
Gross margin reached 28.4 percent in Q1 2026, up from 25.2 percent in Q1 2025, as podcast exclusivity deals wound down and higher-margin audio advertising and Spotify DJ’s AI features drove more monetization per listener.
New Features Driving Growth
Spotify’s AI DJ feature, which creates personalized radio-style listening sessions with an AI voice host providing artist context, has 180 million monthly users as of Q1 2026. The feature has increased average daily listening time by 23 minutes per user compared to playlist listening.
Spotify Clips, a short-form video feature allowing artists to post 30 to 60 second clips linked to their tracks, reached 1 billion clip views per month in May 2026, providing an alternative to TikTok for music discovery within the Spotify app.
Audiobooks, added to Spotify Premium subscriptions in 2023, now account for 15 minutes of average daily listening among users who have tried the feature. The audiobook catalog has expanded to 700,000 titles in 2026.
Spotify Monthly Active Users Growth
| Quarter | Monthly Active Users | Paid Subscribers |
|---|---|---|
| Q1 2022 | 422 million | 182 million |
| Q1 2023 | 515 million | 210 million |
| Q1 2024 | 615 million | 239 million |
| Q1 2025 | 678 million | 252 million |
| Q1 2026 | 800 million | 270 million |
Frequently Asked Questions
How many people use Spotify in 2026?
Spotify has 800 million monthly active users as of June 2026, making it the largest music streaming platform in the world. Of those, 270 million are paid Spotify Premium subscribers. The remaining 530 million users access Spotify on the ad-supported free tier.
How much does Spotify Premium cost in 2026?
Spotify Premium costs $11.99 per month for an individual plan in the US, unchanged since the 2023 price increase. A Duo plan for two accounts is $16.99, and a Family plan for up to six accounts is $17.99. A Student discount plan is $5.99 per month for verified students.
What is Spotify DJ?
Spotify DJ is an AI feature that creates personalized radio sessions with an AI voice host. It selects music based on your listening history and mood, provides artist and album context between songs, and adjusts the playlist direction based on feedback. It is available to Spotify Premium subscribers in markets where the feature has launched.
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